- Objectifs pédagogiques
- Sections du cours
- Avis
Learn how to take ideas, validate them, and prototype them in one day, without learning how to code. Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time invested and with $0 upfront.
Are you ready to take the plunge and finally pursue the business idea of your dreams? Are you sure you have the skills and the time to be successful? Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world? This course will teach you the skills that are essential to being a successful entrepreneur.
About the instructor
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Top-rated Udemy Instructor with over 30,000 five star reviews and over 500,000 students enrolled.
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Teaches 11 different courses on Entrepreneurship.
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Startup founder for 5+ years, raised three rounds of capital worth several millions of dollars.
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Worked as a VC and was in charge of deal flow in Silicon Valley.
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Oversaw investments in large companies like Facebook, LinkedIn, and Tesla.
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Owns Sprintkick, an agency that builds web & mobile apps for 20+ Fortune 500 companies.
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Created and launched over 100+ apps in the last four years.
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Intro to Airbasket and Docs to Go -
20
Smell test
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21
FOLLOW ALONG: Smell test with Airbasket
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22
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Crafting your hypothesis
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24
FOLLOW ALONG: Airbasket's hypothesis
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25
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26
Identifying your riskiest assumption
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27
FOLLOW ALONG: Riskiest assumption for Airbasket
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28
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29
Setting your minimum criteria for success
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30
FOLLOW ALONG: Minimum Criteria for success for Airbasket
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31
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32
Assembling the perfect experiment
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33
Drill down on potential customers
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34
FOLLOW ALONG: Drill down on potential customers for Airbasket
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35
Triage your list down to three
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36
FOLLOW ALONG: Triage a list of three for Airbasket
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37
Customer segmentation
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38
FOLLOW ALONG: Customer segmentation for Airbasket
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39
User personas
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40
FOLLOW ALONG: User personas for Airbasket
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41
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42
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43
The basics of identifying your customers
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44
Intro to competitive analysis
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45
Three rules of competitive analysis
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46
Searching for competitors
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47
Using Alerts to keep tabs on competitors
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48
FOLLOW ALONG: Searching for Airbasket competitors
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49
The seven criteria for judgement
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50
Stalking your competitors: Get data-y with SEMRush
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51
Stalking your competitors: SpyFu, Angellist, Crunchbase, & more
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52
Stalking your competitors: Sentiment analysis and the fluffy stuff
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53
Putting it all together and building a narrative
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54
Red oceans and blue oceans
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55
Approve/Deny - Competitive analysis
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56
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57
The tenants of good competitor stalking
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58
What are customer interviews and why do we do them?
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59
The drill down list
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60
Building a hit list
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61
Finding people to interview - Same problem people
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62
Finding people to interview - Influencers, competitors
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63
Finding people to interview - Forums, commenters, everyone else
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64
Finding interviewees for the lazy man
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65
FOLLOW ALONG: Finding interviewees for Airbasket
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66
How to get them to talk
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67
Mass emailing with Streak
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68
How to run a customer interview correctly
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69
My customer interview template
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70
Now what?
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71
Approve/Deny - Customer interviews
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72
FOLLOW ALONG: Airbasket: Customer #1 interview
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73
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FOLLOW ALONG: Airbasket interview discussion #2
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75
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76
Can you run a Lean interview?
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77
What's a pitch experiment?
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78
Landing page 101
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79
Conceptualizing your hook
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80
Using a headline template
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81
Calls to action
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82
Features and benefits
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83
Three levels of validation
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84
Getting setup in Launchrock
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85
OPTIONAL: Customizing your page with Canva
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86
FOLLOW ALONG: How I set up my Launchrock for Airbasket
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87
Subjective vs. objective and the importance of both
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88
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89
Landing pages, copywriting, CSPs, and more
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90
What's duct tape marketing?
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91
Why we don't message our friends
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92
The game plan
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93
Getting your 100: Reddit
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94
Getting your 100: Hacker News, Product Hunt
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95
Getting your 100: Blog attack
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96
Getting your 100: Honorable mentions
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97
Astroturfing
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98
Going over Launchrock results
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99
Approve/Deny - Simple pitch experiment
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100
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101
Guerilla promotion
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110
Setting up Facebook ads
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111
FOLLOW ALONG: Making the Airbasket FB strategy
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112
Setting up Google ads
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113
FOLLOW ALONG: Making the Airbasket Google ads strategy
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114
Going over your results
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115
FOLLOW ALONG: Assessing the Airbasket results
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116
Approve/Deny - Complex pitch experiment
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117
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118
Rapid advertising experiments
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129
Smell test for Docs to Go
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130
Docs to Go's hypothesis
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131
Riskiest assumptions for Docs to Go
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132
Minimum criteria for success for Docs to Go
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133
User personas for Docs to Go
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134
Drill down on potential customers for Docs to Go
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135
Triage a list of 3 for Docs to Go
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136
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137
Finding competitors for Docs to Go
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138
How I'm doing customer interviews for Docs to Go
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139
Docs to Go: Interview #1 - Discussion
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140
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Docs to Go: Interview #2 - Discussion
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142
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143
Docs to Go: Interview #3 - Discussion
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144
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145
Docs to Go: Interview #4 - Discussion
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146
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Docs to Go: Interview #5 - Discussion
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148
How I setup my Launchrock for DocsToGo
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149
Changing our name
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150
The finished complex pitch experiment
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151
Behind the scenes: How I made my page
