Create Startups And Innovation With Lean Startup Methodology
- Objectifs pédagogiques
- Sections du cours
- Avis
1) Learn to create and grow an innovative startup.
2) Identify the right metrics for startup growth.
3) Use Google Analytics to monitor the correct metrics and KPI.
4) Use that data and insight to focus on and fix the right things.
5) Grow and succeed with your innovation or startup.
HOW TO GROW A STARTUP
Startup and innovative businesses must focus on growth. Most entrepreneurs focus on money too quickly. But startups must focus on growth, which is why identifying the most important growth and engagement metrics is the most important part of starting an innovative new company.
When you are working on a true innovation, many aspects of your product business are unknown. That’s why it’s an innovation. If it was a common business that has been done many times before, your KPIs would be known. But since your startup is building something new, you have to identify the right things to focus on in order to grow the most vital parts of your startup.
HOW THIS COURSE WILL HELP YOU PERFECT YOUR INNOVATION OR TECHNOLOGY
Any technology from something simple like a hammer to something complicated like spaceships or computers undergo a series of improvements over time until they get to a desired level of use and quality. No innovation is ideal on its first version so the goal of startup entrepreneurs is to create enough iterations of improvement quickly in order to perfect their product.
The strategy of this course is to show you how to choose the right things to improve so every one of your improvement iterations makes an impact and helps you grow your startup. The way to choose which features of your startup or innovation to improve is to look at use data, analytics, and identify the right KPIs in order to improve the aspects of your startup that are most vital.
The flip side of this is that if you choose the wrong features to improve, it won’t make an impact and your innovation or startup won’t grow. This course will help you succeed by using time-proven, best strategies to help you grow your startup and improve your product or innovation.
THE COURSE IS CONStANtLY UPDATED
I keep thinking about how to make this course on growing start-ups better and better. Usually, every few months, I make an update to the course, and improve some part of it. You can expect that to continue moving forward. If you come back to this course every year, you can expect to see a number of improvements.
ALL TOOLS SHOWN IN THE COURSE ARE FREE
All the tools in the course like Google Analytics are free and standard tools used by startups. You won’t have to pay for any additional tools or software after you enroll.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions about any part of your startup, I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because:
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and helpful to your startup
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
Invest in yourself and your innovation! Enroll today!
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1Startup, growth, data, and KPI course introductionLeçon vidéo
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2Options to have a better course-taking experienceLeçon vidéo
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3Biology and Neuroscience of entrepreneurship and starting a businessLeçon vidéo
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4What is a startup and what is not a startupLeçon vidéo
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5Customer Development and Lean Startup methodologies for startupsLeçon vidéo
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6Different stages of focus for innovation and startups in this courseLeçon vidéo
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7Building the case study for your startup's onboardingLeçon vidéo
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12Analytics section introductionLeçon vidéo
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13Setting up Google Analytics 4Leçon vidéo
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14How To Connect GA4 To Your Website Data StreamLeçon vidéo
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15Demo of Google Analytics 4 for a Google website and custom reportsLeçon vidéo
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16CAC (Customer Acquisition Cost) and LTV to make a strong profit & real exampleLeçon vidéo
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17User navigation flow in Google Analytics of your innovation or startup websiteLeçon vidéo
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18Quality of the traffic and secondary metrics in Google AnalyticsLeçon vidéo
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19Net promoter score and KPI for your startupLeçon vidéo
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23KPI of SERP and conversionLeçon vidéo
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24Emotional Intelligence And Neuroscience: role of emotions in buying decisionsLeçon vidéo
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25Common principles to use in your sales copywriting and social media postsLeçon vidéo
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26Examples of copywriting principles in your sales copywriting and social mediaLeçon vidéo
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27Title copywriting - theoryLeçon vidéo
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28Examples of improving the headline for a websiteLeçon vidéo
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29Prompt engineering for your sales copywritingLeçon vidéo
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30Using ChatGPT and Artificial Intelligence in our sales copywritingLeçon vidéo
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31Four product title examples walk-through to grab attention and boost salesLeçon vidéo
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32Effective subtitle that reinforces the sales messageLeçon vidéo
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33Subtitle examplesLeçon vidéo
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34More subtitle examplesLeçon vidéo
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35Comparing our work to existing titles/subtitles & your exerciseLeçon vidéo
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36Product descriptions that work by triggering the right buyer emotionsLeçon vidéo
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37Product descriptions examplesLeçon vidéo
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38Description structureLeçon vidéo
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50Customer support section introduction - delight your startup's clientsLeçon vidéo
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51Customer service mindset for every customer interaction for your startupLeçon vidéo
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52How to make each of your startup's customers feel like they are your #1 customerLeçon vidéo
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53How to make your customer support seem faster than it isLeçon vidéo
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54Mindmap and logical flow for how to process a customer service requestLeçon vidéo
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55How customer service and customer care are immensely important for growthLeçon vidéo
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56Seven types of customer complaints and how to deal with eachLeçon vidéo
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57Anatomy of a customer complaint interaction from before to after the interactionLeçon vidéo
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58Customer support vs. customer experienceLeçon vidéo
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59Example of an angry customer email and common misunderstandingsLeçon vidéo
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60Setting boundaries that your customers can't cross and protecting staffLeçon vidéo
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61Dealing with angry clients and deciding when to fire clientsLeçon vidéo
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62Adding positive words to your customer support interactionsLeçon vidéo
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63Examples of negative words not to use and how to rephraseLeçon vidéo
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64Customer support quizQuiz
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65Market research section introductionLeçon vidéo
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66Consumers and people behave differently than they sayLeçon vidéo
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67Starting to identify our target market and getting over initial assumptionsLeçon vidéo
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68How to get feedback on business ideas & how to get expert feedbackLeçon vidéo
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69Paid options to get business idea feedbackLeçon vidéo
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70Focus group costs - few thousand and different if you do it or a firmLeçon vidéo
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71How to run a single focus group meetingLeçon vidéo
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72Using existing research by research firmsLeçon vidéo
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73Validating business ideas by starting small and testing them in the marketLeçon vidéo
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74How I validated my t-shirtsLeçon vidéo
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75Introduction to creating a customer feedback survey in free Google FormsLeçon vidéo
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76Creating an account in Google Docs so we can use Google FormsLeçon vidéo
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77Multi-page formsLeçon vidéo
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78Finishing the course customer feedback formLeçon vidéo
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79Script for the feedback collection emailLeçon vidéo
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80Customer feedback form resultsLeçon vidéo
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81Publicity for startups and products with innovation - introductionLeçon vidéo
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8210 ways to make your business immediately more newsworthyLeçon vidéo
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83Example of a plumber who got publicity by being uniqueLeçon vidéo
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84REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote youLeçon vidéo
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85How to use your blog to get publicity and position yourself as an authorityLeçon vidéo
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86How to get noteworthy guests on your showLeçon vidéo
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87How publicity will help your SEO and to get your site to rank in GoogleLeçon vidéo
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88Hashtags to get publicityLeçon vidéo
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89Case study of how one CEO got millions of visitors from free publicityLeçon vidéo
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90Press release writing and sending out - good for unique and compelling companiesLeçon vidéo
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91What are press releases for?Leçon vidéo
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92Starting to write the press release for your innovation with the titleLeçon vidéo
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93Additional press release headline examplesLeçon vidéo
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94Subtitle for your press releaseLeçon vidéo
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95Writing the press release as a story and to add keywordsLeçon vidéo
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96Finishing the press release with bio and contact sectionsLeçon vidéo
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97Another press release exampleLeçon vidéo
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98If journalists copy and paste your press release, how will it impact your SEO?Leçon vidéo
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99Example for a book releaseLeçon de texte
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100Example of PLR licensing service press releaseLeçon de texte
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101Submitting the press releaseLeçon vidéo
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10220 websites to promote press releasesLeçon de texte
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103Press release resultsLeçon vidéo
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104Press release exerciseLeçon vidéo
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105Press release exercise - answerLeçon vidéo
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106Press release title exerciseLeçon vidéo
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107Press release title exercise - answerLeçon vidéo
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108Press release quizQuiz
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109RadioGuestList section introductionLeçon vidéo
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110How to check out the emailsLeçon vidéo
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111How to craft your startup pitch to radio show and podcast hostsLeçon vidéo
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112Walkthrough of a pitch template with optionsLeçon vidéo
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113Pitch template and exampleLeçon de texte
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114Edited podcaster or radio show pitch exampleLeçon de texte
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115Ways to strengthen the pitch for your innovationLeçon vidéo
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116Your promotional assetLeçon vidéo
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117Showing results of a podcast pitch I sent outLeçon vidéo
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118How and what to talk about on the shows to sell your productsLeçon vidéo
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119How to get 50-100% more radio or podcast interviewsLeçon vidéo
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120How to get a HUGE number of radio shows, podcast and even TV appearancesLeçon vidéo
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121Another similar service to boost your potential reachLeçon vidéo
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122Podcast and radio show publicity quizQuiz
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123Introduction to influencer marketing to promote start-ups or your innovationLeçon vidéo
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124Benefits of influencers over adsLeçon vidéo
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1253 things to look for in an influencer & how to find fake ones & which are goodLeçon vidéo
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126How to manually find influencersLeçon vidéo
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127Influencer marketing tip using Twitter listsLeçon vidéo
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128Email template and script to pitch influencersLeçon vidéo
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129Legal agreement document, disclosures, and FTC to stop influencer abuseLeçon vidéo
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130Example of disclosing influencer marketing promotionLeçon vidéo
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131Influencer audience sizesLeçon vidéo
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132Influencer compensation modelsLeçon vidéo
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133Compensation calculator for influencer marketingLeçon vidéo
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134Advanced: create an affiliate program for your businessLeçon vidéo
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135TapinfluenceLeçon vidéo
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136Socialblade for tracking influencer growthLeçon vidéo
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137Influencer marketing quizQuiz
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138Introduction to storytelling and persuasionLeçon vidéo
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139Different uses of corporate storytelling for startupsLeçon vidéo
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140Story structure at its basic elementsLeçon vidéo
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141EXERCISE: Let's take a boring story and give it human appealLeçon vidéo
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142Introduction to show-don't-tell for great imagery and persuasionLeçon vidéo
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143More practice for show, don't tellLeçon vidéo
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144Show, don't tell - in creative writing and poetryLeçon vidéo
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145Corporate brand storyLeçon vidéo
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146The case study story - one of the most effective tools for businesses & mediaLeçon vidéo
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147Tell a great first-impression storyLeçon vidéo
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148Storytelling quizQuiz
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155Introduction to fundraising for a start-up or an innovationLeçon vidéo
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156How much money you need to raise for your start-up or an innovationLeçon vidéo
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157List of startup incubators that might help your start-up or an innovationLeçon vidéo
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158My experience and common entrepreneur mindset when it comes to raising moneyLeçon vidéo
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159WORKSHEET: New business expenses and calculating how much you need to raiseLeçon vidéo
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160WORKSHEET: Existing business expenses and calculating how much to raiseLeçon vidéo
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161Fundraising paths worksheet for your start-up or an innovationLeçon vidéo
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162Bootstrapping your start-up or an innovationLeçon vidéo
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163Raising money from loans for your start-up or an innovationLeçon vidéo
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164Raising money from grants for your start-up or an innovationLeçon vidéo
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165Resources and websites to supplement previous lecture (grants)Leçon de texte
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166Raising money from investors for your start-up or an innovationLeçon vidéo
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167Raising money from donations and crowdfunding for your start-up or an innovationLeçon vidéo
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168Section introduction - let's learn to create a business pitch deck for investorsLeçon vidéo
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169Pitch poety vs. proseLeçon vidéo
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170One sentence business pitch/explanation templateLeçon vidéo
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171Example of a bad and rambling pitchLeçon vidéo
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172Outline of a pitch deckLeçon vidéo
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173Problem and solution sections of the pitch deckLeçon vidéo
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174Differentiation and why this approach slidesLeçon vidéo
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175Business modelLeçon vidéo
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176Target market sizeLeçon vidéo
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177Team section of the pitch deckLeçon vidéo
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178FinancialsLeçon vidéo
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179Business pitch communication quizQuiz
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180Business pitch advanced quizQuiz
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183Introduction to building habits for entrepreneursLeçon vidéo
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184Role of the Basal Ganglia (Basal brain) in building habitsLeçon vidéo
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185What are habits? Definition of habits and routinesLeçon vidéo
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186Using our procedural memory and visualization techniques to build habitsLeçon vidéo
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187How to get more discipline to begin building habitsLeçon vidéo
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188Hack: when we are in action, we get more energy and Dopamine released duringLeçon vidéo
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189Combining habits you like with new ones you want to formLeçon vidéo
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190How to test if you've formed a habit, and determining habit strengthLeçon vidéo
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191Types of goal setting to help you form habits and find motivationLeçon vidéo
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192Thinking about the benefit helps to release Dopamine and give motivationLeçon vidéo
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193Sleep, Neuroplasticity, and habitsLeçon vidéo
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194Research and myths about duration of building habitsLeçon vidéo
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195Last thoughts on habitsLeçon vidéo