Digital Marketing Masterclass - 23 Courses in 1
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You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?
You’ve found the right digital marketing course!
With the skills learned in our digital marketing course, you can:
- GROW your own business
- LAND a job in this hot marketing industry
- HELP a client increase their business
We want to help you grow your business with social media marketing, content marketing, email marketing, and more!
We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:
- BRANDING
- WEBSITES
- EMAIL MARKETING
- BLOGGING
- COPYWRITING
- SEO (Search Engine Optimization)
- YOUTUBE
- VIDEO MARKETING
- FACEBOOK PAGES
- FACEBOOK GROUPS
- FACEBOOK ADS
- FACEBOOK FOR LOCAL BUSINESSES
- GOOGLE ADS
- GOOGLE ANALYTICS
- GOOGLE PLUS
- PERISCOPE
- LIVE-STREAMING ON SOCIAL MEDIA
- PODCASTING
- QUORA
Most of the tools and strategies we recommend and teach you to use are completely free!
WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?
- Lifetime access to the course and all updates
- Personalized support and answers to your questions
- Udemy certificate of completion
- 30-Day 100% money back guarantee – no questions asked!
DIGITAL MARKETING COURSE BONUSES?
- Downloadable checklists to keep you on track
- Downloadable guides to help you take action
- Case Studies to show you behind the scenes of our strategies
WHO ARE YOUR INSTRUCTORS?
The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses.
With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.
GET READY TO TAKE ACTION
Throughout the entire course, you’ll be taking action!
You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!
NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!
Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action.
Enroll now so that you can take advantage of the skills you learn to grow your business!
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1Welcome! Let's Do This!درس فيديو
Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!
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2Download the Ultimate Guide to Content Marketingدرس نصي
Download these two great resources that will help you through the digital marketing course.
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3Tips to Improve Your Course Taking Experienceدرس فيديو
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4Learn Our Digital Marketing System in 10 Minutesدرس فيديو
Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.
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5Course Roadmap - Where Should You Begin?درس نصي
Use this roadmap to figure out where sections you want to jump around to.
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6DOWNLOAD: Define Your Business Worksheetدرس نصي
As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.
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7Define Your Purposeدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?
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8Case Study: 3 Brand's Purposeدرس فيديو
Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.
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9Position Your Brandدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:
What makes you different?
Why do you do what you do?
Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future. -
10Case Study: Amazon and Harley Davidson Positioning Statementsدرس فيديو
Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.
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11Define Your Businessدرس نصي
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12Unique Selling Propositionدرس فيديو
In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition.
First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.
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13Personality: What's Yours?درس فيديو
What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.
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14Case Study: 3+ Brands Show Their Personalityدرس فيديو
Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.
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15Find Your Audienceدرس فيديو
In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience.
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16Where is Your Audience?درس نصي
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17ACTION ITEM: Where is Your Audience?درس نصي
Take a few minutes to find where your audience lives online.
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18Validate Your Business Ideaدرس فيديو
Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.
In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.
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19CASE STUDY: Phil Surveys His Audienceدرس نصي
See a real world example of how Phil validates his business ideas with surveys.
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20Supplemental Reading Listدرس نصي
Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.
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21Branding Basicsدرس فيديو
In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.
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22Case Study: 3 Companies with Great 'Brand' Strategiesدرس فيديو
Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.
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23Tools for Creating Graphicsدرس فيديو
In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.
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24Brand Assets: Links to Helpful Resourcesدرس نصي
Here are links to all of the free brand graphics that we mentioned in the last message.
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25Quick Canva Tutorialدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to use Canva a free tool that professionals use to create graphics.
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26Quick Photoshop Tutorialدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.
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27Supplemental Reading Listدرس نصي
Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.
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28Website Tools & Why I Use WordPressدرس فيديو
Welcome to a brand new section of the Digital Marketing Masterclass! In this section, you'll learn about the importance of a website, and how to create your very own website with WordPress.
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29ACTION ITEM: Find an Inspirational Websiteدرس نصي
Get inspiration for the type of website you want to make.
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30Choose Your Domain Nameدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right domain name for your business and brand.
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31Intro to the WordPress Course Lessonsدرس فيديو
In this section of the course, you get a number of lessons from our full WordPress Websites for Beginners course.
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32Purchase Hosting and Install WordPressدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to purchase hosting and install WordPress. We'll be using BlueHost as an example.
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33Navigating WordPressدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to navigate the WordPress dashboard.
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34Install a New Themeدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a brand new theme - which is basically the look and feel of your website.
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35Add a Static Home Pageدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to change the home page of your website from a blog to a static page.
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36Editing a Page & Change the Site Titleدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to edit your basic page and change the site title.
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37Add and Edit a Menuدرس فيديو
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38Publishing Your Websiteدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to publish your website and make it live.
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39Writing a New Post & Organizing Your Blogدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to write blog posts, and organize the look of your blog.
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40Blog Page Design - Excerpts vs. Full Contentدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to change the blog feed page - from showing excerpts or full content.
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41Adding a Video to Your Websiteدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to embed videos into your website.
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42Customize the Sidebarدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to customize the sidebar widgets, which appear across many pages of your website.
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43Change Your Site Iconدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to add and customize the site icon (the icon that appears in the browser for your website).
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44Change Your Site Icon with a Pluginدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to customize your favicon with a plugin - good for any website theme.
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45Make Your Website Responsive and Mobile Friendlyدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to make your website mobile friendly - great for usability and even S.E.O.
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46Customize the Footer Informationدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to customize the footer information of your website.
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47Find, Install, and Activate Pluginsدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to find plugins - which give a ton of customization options for your website.
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48Backing Up Your Websiteدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that backs up your website.
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49Securing Your Site from Attackersدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that protects your website from attackers and increases security.
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50Make Your Site SEO Friendlyدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website SEO friendly - increasing the ranking of your website in search engines.
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51Make Your Website Fasterدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website faster - another factor in SEO.
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52See Google Analytics in WordPressدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that builds in Google Analytics to your WordPress dashboard.
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53Block Spam with Akismetدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that blocks spam.
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54Pretty Link Redirects and Link Shortenerدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to shorten links using your own website URL.
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55SSL Certificates - Secure & Encrypt User Dataدرس فيديو
Let the world know your website is safe with an SSL certificate.
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56Important Message About the Next Lessonدرس نصي
Here's an important message about using contact forms.
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57Secure Contact Formsدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that puts a contact form on your website.
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58Add Commentsدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that adds a commenting system to your website.
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59Free Email Marketing in WordPressدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to do email marketing for free. You can collect email addresses with opt-in forms, and even send messages right from WordPress.
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60Add Social Sharing Buttonsدرس فيديو
In this lesson of the Digital Marketing Masterclass, learn how to install a plugin for adding social sharing buttons to your website.
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61What Pages Do You Need?درس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn more about basic website design!
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62Design a Home Page that Worksدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to design a home page that works.
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63The Start Here (About Page)درس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn about the important start here and about page.
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64The Resources Pageدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn about the resources page.
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65Easy Email Marketing Funnelsدرس فيديو
Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!
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66Email Marketing Toolsدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.
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67Create a Lead Magnetدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.
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68ACTION ITEM: Plan Your Lead Magnetدرس نصي
Take action by planning a lead magnet for growing your email list!
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69Add Opt-In Forms to Your Websiteدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.
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70Segment and Tag Your Audienceدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.
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71Create Email Sequencesدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.
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72Write Better Email Subject Linesدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.
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73Use Reports to Analyze Successدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.
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74Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Weekدرس فيديو
Check out a case study of how Phil got 100 subscribers in less than a week.
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75Copywriting Basicsدرس فيديو
Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.
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76A.I.D.A.درس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.
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77Case Study: A Sales Page That Worksدرس فيديو
Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.
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789 Commandments of Copywritingدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn our 9 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.
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79Write Better Headlinesدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.
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80Write Quality Articlesدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.
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81Improve Your Website's SEOدرس فيديو
In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.
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82Supplemental Reading Listدرس نصي
Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.
