Communication Digitale
- الوصف
- أقسام الدرس
- رأي
Le cours digital « Communication Digitale » est développé dans le cadre du programme e-TAMKEEN « Renforcement des compétences des fonctionnaires (hommes et femmes) au niveaux central et local en matière de digitalisation » en partenariat avec les cabinets Digital&Co et IDEO Factory.
A travers ce module interactif, vous comprendrez les enjeux de la communication et des outils digitaux dans le cadre des activités des administrations publiques. Après avoir consulté l’ensemble des sections et réussi les exercices, vous recevrez un certificat attestant de votre réussite.
En parcourant ce cours vous renforcerez ou acquérez les compétences suivantes :
- Principes de la communication digitale et des réseaux sociaux
- Stratégies de la communication digitale
- Outils et techniques de la communication digitale
Ce cours s’inscrit dans le parcours “Digitalisation et confiance numérique” que vous pourrez compléter en suivant les cours en ligne “Transformation digitale au Maroc” et “Cybersécurité et protection des données“.
La complétion de la totalité du parcours vous permettra de gagner le pass “E-TAMKEEN” !
NB : pour une expérience optimale, nous vous conseillons de réaliser cette formation sur ordinateur.
-
11.1 - La communication digitale pour le communicant public00:02
-
21.2 - Contexte de la communication digitaleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
31.3 - L’environnement VUCAThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
41.4 - Séquences du moduleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
52.1 - Les principaux concepts de la communication digitaleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
62.2 - l'art de communiquerThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
72.3 - Confiance en soi et maîtrise du sujetThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
82.4 - Écoute active, empathie et toléranceThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
92.5 - Définition E-réputation et identité numériqueThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
102.6 - La veille e-réputationnelleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
112.7 - Définition de la communication d'influenceThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
122.8 - La communication d'influenceThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
132.9 - Définition de la publicité numériqueThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
143.1 - Bâtir une stratégie de communication digitaleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
153.2.1 - Le raisonnement stratégique 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
163.2.2 - Le raisonnement stratégique 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
173.3.3 - Les leviers de la communication digitale 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
183.4 - La définition du FLOWThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
193.5 - La plan de communicationThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
203.6 - Le Média planningThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
213.7 - Définition de la veille stratégiqueThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
223.8 - Présentation du cycle de veilleThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
233.9.1 - Le dispositif de gestion de crise 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
243.9.2 - Le dispositif de gestion de crise 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
253.9.3 - Le dispositif de gestion de crise 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
264.1 - Les outils et techniques pour une communication digitale efficaceThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
274.2 - La gestion d'un projet numériqueThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
284.3.1 - Le Manifeste Agile 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
294.3.2 - Le Manifeste Agile 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
304.3.3 - Le Manifeste Agile 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
314.3.4 - Le Manifeste Agile 4This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
324.3.5 - Le Manifeste Agile 5This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
334.3.6 - Le Manifeste Agile 6This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
344.4.1 - Le Brief Créatif 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
354.4.2 - Le Brief Créatif 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
364.4.3 - Le Brief Créatif 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
374.5.1 - La construction de narratifs (Storytelling) 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
384.5.2 - La construction de narratifs (Storytelling) 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
394.5.3 - La construction de narratifs (Storytelling) 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
404.6.1 - Le référencement de contenu 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
414.6.2 - Le référencement de contenu 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
424.7.1 - L'animation de communautés 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
434.7.2 - L'animation de communautés 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
444.7.3 - L'animation de communautés 3This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
454.7.4 - L'animation de communautés 4This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
464.8.1 - Evaluation et indicateurs de performance 1This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
-
474.8.2 - Evaluation et indicateurs de performance 2This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
