Create Startups And Innovation With Lean Startup Methodology
- الوصف
- أقسام الدرس
- رأي
1) Learn to create and grow an innovative startup.
2) Identify the right metrics for startup growth.
3) Use Google Analytics to monitor the correct metrics and KPI.
4) Use that data and insight to focus on and fix the right things.
5) Grow and succeed with your innovation or startup.
HOW TO GROW A STARTUP
Startup and innovative businesses must focus on growth. Most entrepreneurs focus on money too quickly. But startups must focus on growth, which is why identifying the most important growth and engagement metrics is the most important part of starting an innovative new company.
When you are working on a true innovation, many aspects of your product business are unknown. That’s why it’s an innovation. If it was a common business that has been done many times before, your KPIs would be known. But since your startup is building something new, you have to identify the right things to focus on in order to grow the most vital parts of your startup.
HOW THIS COURSE WILL HELP YOU PERFECT YOUR INNOVATION OR TECHNOLOGY
Any technology from something simple like a hammer to something complicated like spaceships or computers undergo a series of improvements over time until they get to a desired level of use and quality. No innovation is ideal on its first version so the goal of startup entrepreneurs is to create enough iterations of improvement quickly in order to perfect their product.
The strategy of this course is to show you how to choose the right things to improve so every one of your improvement iterations makes an impact and helps you grow your startup. The way to choose which features of your startup or innovation to improve is to look at use data, analytics, and identify the right KPIs in order to improve the aspects of your startup that are most vital.
The flip side of this is that if you choose the wrong features to improve, it won’t make an impact and your innovation or startup won’t grow. This course will help you succeed by using time-proven, best strategies to help you grow your startup and improve your product or innovation.
THE COURSE IS CONStANtLY UPDATED
I keep thinking about how to make this course on growing start-ups better and better. Usually, every few months, I make an update to the course, and improve some part of it. You can expect that to continue moving forward. If you come back to this course every year, you can expect to see a number of improvements.
ALL TOOLS SHOWN IN THE COURSE ARE FREE
All the tools in the course like Google Analytics are free and standard tools used by startups. You won’t have to pay for any additional tools or software after you enroll.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions about any part of your startup, I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because:
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and helpful to your startup
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
Invest in yourself and your innovation! Enroll today!
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1Startup, growth, data, and KPI course introductionدرس فيديو
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2Options to have a better course-taking experienceدرس فيديو
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3Biology and Neuroscience of entrepreneurship and starting a businessدرس فيديو
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4What is a startup and what is not a startupدرس فيديو
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5Customer Development and Lean Startup methodologies for startupsدرس فيديو
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6Different stages of focus for innovation and startups in this courseدرس فيديو
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7Building the case study for your startup's onboardingدرس فيديو
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12Analytics section introductionدرس فيديو
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13Setting up Google Analytics 4درس فيديو
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14How To Connect GA4 To Your Website Data Streamدرس فيديو
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15Demo of Google Analytics 4 for a Google website and custom reportsدرس فيديو
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16CAC (Customer Acquisition Cost) and LTV to make a strong profit & real exampleدرس فيديو
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17User navigation flow in Google Analytics of your innovation or startup websiteدرس فيديو
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18Quality of the traffic and secondary metrics in Google Analyticsدرس فيديو
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19Net promoter score and KPI for your startupدرس فيديو
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23KPI of SERP and conversionدرس فيديو
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24Emotional Intelligence And Neuroscience: role of emotions in buying decisionsدرس فيديو
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25Common principles to use in your sales copywriting and social media postsدرس فيديو
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26Examples of copywriting principles in your sales copywriting and social mediaدرس فيديو
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27Title copywriting - theoryدرس فيديو
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28Examples of improving the headline for a websiteدرس فيديو
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29Prompt engineering for your sales copywritingدرس فيديو
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30Using ChatGPT and Artificial Intelligence in our sales copywritingدرس فيديو
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31Four product title examples walk-through to grab attention and boost salesدرس فيديو
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32Effective subtitle that reinforces the sales messageدرس فيديو
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33Subtitle examplesدرس فيديو
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34More subtitle examplesدرس فيديو
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35Comparing our work to existing titles/subtitles & your exerciseدرس فيديو
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36Product descriptions that work by triggering the right buyer emotionsدرس فيديو
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37Product descriptions examplesدرس فيديو
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38Description structureدرس فيديو
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50Customer support section introduction - delight your startup's clientsدرس فيديو
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51Customer service mindset for every customer interaction for your startupدرس فيديو
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52How to make each of your startup's customers feel like they are your #1 customerدرس فيديو
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53How to make your customer support seem faster than it isدرس فيديو
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54Mindmap and logical flow for how to process a customer service requestدرس فيديو
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55How customer service and customer care are immensely important for growthدرس فيديو
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56Seven types of customer complaints and how to deal with eachدرس فيديو
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57Anatomy of a customer complaint interaction from before to after the interactionدرس فيديو
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58Customer support vs. customer experienceدرس فيديو
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59Example of an angry customer email and common misunderstandingsدرس فيديو
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60Setting boundaries that your customers can't cross and protecting staffدرس فيديو
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61Dealing with angry clients and deciding when to fire clientsدرس فيديو
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62Adding positive words to your customer support interactionsدرس فيديو
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63Examples of negative words not to use and how to rephraseدرس فيديو
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64Customer support quizاختبار
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65Market research section introductionدرس فيديو
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66Consumers and people behave differently than they sayدرس فيديو
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67Starting to identify our target market and getting over initial assumptionsدرس فيديو
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68How to get feedback on business ideas & how to get expert feedbackدرس فيديو
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69Paid options to get business idea feedbackدرس فيديو
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70Focus group costs - few thousand and different if you do it or a firmدرس فيديو
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71How to run a single focus group meetingدرس فيديو
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72Using existing research by research firmsدرس فيديو
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73Validating business ideas by starting small and testing them in the marketدرس فيديو
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74How I validated my t-shirtsدرس فيديو
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75Introduction to creating a customer feedback survey in free Google Formsدرس فيديو
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76Creating an account in Google Docs so we can use Google Formsدرس فيديو
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77Multi-page formsدرس فيديو
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78Finishing the course customer feedback formدرس فيديو
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79Script for the feedback collection emailدرس فيديو
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80Customer feedback form resultsدرس فيديو
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81Publicity for startups and products with innovation - introductionدرس فيديو
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8210 ways to make your business immediately more newsworthyدرس فيديو
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83Example of a plumber who got publicity by being uniqueدرس فيديو
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84REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote youدرس فيديو
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85How to use your blog to get publicity and position yourself as an authorityدرس فيديو
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86How to get noteworthy guests on your showدرس فيديو
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87How publicity will help your SEO and to get your site to rank in Googleدرس فيديو
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88Hashtags to get publicityدرس فيديو
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89Case study of how one CEO got millions of visitors from free publicityدرس فيديو
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90Press release writing and sending out - good for unique and compelling companiesدرس فيديو
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91What are press releases for?درس فيديو
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92Starting to write the press release for your innovation with the titleدرس فيديو
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93Additional press release headline examplesدرس فيديو
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94Subtitle for your press releaseدرس فيديو
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95Writing the press release as a story and to add keywordsدرس فيديو
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96Finishing the press release with bio and contact sectionsدرس فيديو
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97Another press release exampleدرس فيديو
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98If journalists copy and paste your press release, how will it impact your SEO?درس فيديو
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99Example for a book releaseدرس نصي
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100Example of PLR licensing service press releaseدرس نصي
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101Submitting the press releaseدرس فيديو
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10220 websites to promote press releasesدرس نصي
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103Press release resultsدرس فيديو
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104Press release exerciseدرس فيديو
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105Press release exercise - answerدرس فيديو
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106Press release title exerciseدرس فيديو
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107Press release title exercise - answerدرس فيديو
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108Press release quizاختبار
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109RadioGuestList section introductionدرس فيديو
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110How to check out the emailsدرس فيديو
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111How to craft your startup pitch to radio show and podcast hostsدرس فيديو
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112Walkthrough of a pitch template with optionsدرس فيديو
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113Pitch template and exampleدرس نصي
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114Edited podcaster or radio show pitch exampleدرس نصي
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115Ways to strengthen the pitch for your innovationدرس فيديو
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116Your promotional assetدرس فيديو
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117Showing results of a podcast pitch I sent outدرس فيديو
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118How and what to talk about on the shows to sell your productsدرس فيديو
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119How to get 50-100% more radio or podcast interviewsدرس فيديو
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120How to get a HUGE number of radio shows, podcast and even TV appearancesدرس فيديو
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121Another similar service to boost your potential reachدرس فيديو
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122Podcast and radio show publicity quizاختبار
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123Introduction to influencer marketing to promote start-ups or your innovationدرس فيديو
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124Benefits of influencers over adsدرس فيديو
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1253 things to look for in an influencer & how to find fake ones & which are goodدرس فيديو
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126How to manually find influencersدرس فيديو
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127Influencer marketing tip using Twitter listsدرس فيديو
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128Email template and script to pitch influencersدرس فيديو
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129Legal agreement document, disclosures, and FTC to stop influencer abuseدرس فيديو
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130Example of disclosing influencer marketing promotionدرس فيديو
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131Influencer audience sizesدرس فيديو
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132Influencer compensation modelsدرس فيديو
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133Compensation calculator for influencer marketingدرس فيديو
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134Advanced: create an affiliate program for your businessدرس فيديو
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135Tapinfluenceدرس فيديو
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136Socialblade for tracking influencer growthدرس فيديو
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137Influencer marketing quizاختبار
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138Introduction to storytelling and persuasionدرس فيديو
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139Different uses of corporate storytelling for startupsدرس فيديو
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140Story structure at its basic elementsدرس فيديو
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141EXERCISE: Let's take a boring story and give it human appealدرس فيديو
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142Introduction to show-don't-tell for great imagery and persuasionدرس فيديو
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143More practice for show, don't tellدرس فيديو
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144Show, don't tell - in creative writing and poetryدرس فيديو
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145Corporate brand storyدرس فيديو
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146The case study story - one of the most effective tools for businesses & mediaدرس فيديو
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147Tell a great first-impression storyدرس فيديو
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148Storytelling quizاختبار
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155Introduction to fundraising for a start-up or an innovationدرس فيديو
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156How much money you need to raise for your start-up or an innovationدرس فيديو
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157List of startup incubators that might help your start-up or an innovationدرس فيديو
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158My experience and common entrepreneur mindset when it comes to raising moneyدرس فيديو
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159WORKSHEET: New business expenses and calculating how much you need to raiseدرس فيديو
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160WORKSHEET: Existing business expenses and calculating how much to raiseدرس فيديو
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161Fundraising paths worksheet for your start-up or an innovationدرس فيديو
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162Bootstrapping your start-up or an innovationدرس فيديو
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163Raising money from loans for your start-up or an innovationدرس فيديو
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164Raising money from grants for your start-up or an innovationدرس فيديو
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165Resources and websites to supplement previous lecture (grants)درس نصي
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166Raising money from investors for your start-up or an innovationدرس فيديو
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167Raising money from donations and crowdfunding for your start-up or an innovationدرس فيديو
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168Section introduction - let's learn to create a business pitch deck for investorsدرس فيديو
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169Pitch poety vs. proseدرس فيديو
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170One sentence business pitch/explanation templateدرس فيديو
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171Example of a bad and rambling pitchدرس فيديو
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172Outline of a pitch deckدرس فيديو
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173Problem and solution sections of the pitch deckدرس فيديو
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174Differentiation and why this approach slidesدرس فيديو
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175Business modelدرس فيديو
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176Target market sizeدرس فيديو
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177Team section of the pitch deckدرس فيديو
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178Financialsدرس فيديو
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179Business pitch communication quizاختبار
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180Business pitch advanced quizاختبار
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183Introduction to building habits for entrepreneursدرس فيديو
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184Role of the Basal Ganglia (Basal brain) in building habitsدرس فيديو
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185What are habits? Definition of habits and routinesدرس فيديو
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186Using our procedural memory and visualization techniques to build habitsدرس فيديو
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187How to get more discipline to begin building habitsدرس فيديو
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188Hack: when we are in action, we get more energy and Dopamine released duringدرس فيديو
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189Combining habits you like with new ones you want to formدرس فيديو
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190How to test if you've formed a habit, and determining habit strengthدرس فيديو
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191Types of goal setting to help you form habits and find motivationدرس فيديو
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192Thinking about the benefit helps to release Dopamine and give motivationدرس فيديو
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193Sleep, Neuroplasticity, and habitsدرس فيديو
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194Research and myths about duration of building habitsدرس فيديو
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195Last thoughts on habitsدرس فيديو